Market Research

We believe that the best strategies are born from rigorous insight-mining. At ECD Consulting, we have the skills and capabilities to design and deliver qualitative and quantitative market research in a way that will answer fundamental strategic questions with accuracy and insight. Desktop research, focus groups, in-depth interviews and on-line questionnaires are some of the ways we gather market insights to shape our strategic recommendations.

Case Studies:

• Go/No Go Market Entry Decision: Designed and analysed a cascade of research including patient focus groups, provider IDIs, patient quantitative research, product market testing experience tracking to inform a go/no-go medical device product launch decision.

• Annual brand tracking: quantitative research design and analysis amassing year-on-year insights for key brand.

• Health tech product launch: Extensive customer interviews across a variety of stakeholder roles in hospitals to inform a customer targeting strategy