At ECD Consulting we don’t take things at face value. We use our analytical skill set to develop the most insightful recommendations when it comes to the key pillars of any brand plan: segmentation, targeting, and positioning. We take pride in our ability to dig many layers below the surface of issues where market-leading solutions often lie and craft brand plans that are actionable, achievable and highly competitive.
Go/No-Go respiratory portfolio decision for hospital products giant.
Salesforce analytics for key salesforce optimization decisions.
Segmentation, Targeting and Positioning for commodity hospital product with limited promotional budget
“Liz has the amazing ability to reduce the analytical world into easy to digest, relevant information. Giving meaningful insights and the ability to talk to them like she has been part of the team for many years.”
— Vice President—APAC Regional Business Unit, Hospital Products Company
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