Go-To-Market Strategy

ECD Consulting has the range of skills to develop a GTM strategy from start to finish: the financial acumen to define the addressable market, the research and analytics to unearth key customer segments, the strategic capabilities to craft pointed positioning statements and skills to design the commercial infrastructure to support launch.

Case Studies:

GTM strategy for launch of innovate health technology product in Australian hospitals.
GTM strategy for Australian affiliate launch of global diabetes care portfolio

“Liz has an exceptional ability to quickly absorb the critical aspects of any market and can convert that insight into pinpoint market research plans that clearly inform challenging Go-to-Market decisions. Her unflappable, can-do approach makes Liz feel so much like part of the team, it’s always a little sad when the project ends.”

— Business Unit Head, Digital Health

“I absolutely loved working with Elizabeth. She is very thoughtful, analytical, and when it comes to Healthcare and Go-to-Market Strategies – an absolute gun. I would highly recommend connecting with Elizabeth and to get her on your team.”

— Martina Clark, CEO and Founder of Carers Couch